3.7 DESIGNS - Web Consultancy

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Strategic Innovation Summit

Posted on: May 1, 2015 |
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3.7 DESIGNS worked with The Inovo Group, an innovation consulting firm on the branding and website design for the Strategic Innovation Summit. The summit is an annual event where leaders in the innovation industry meet to discuss challenges, opportunities and the changing landscape of innovation.

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Leading Dental Practice

Posted on: April 1, 2015 |
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3.7 DESIGNS had the privileged of designing a new mobile friendly website for Enspire Dental, a leading Ann Arbor dental practice. The website is built on WordPress for easy management, is search optimized and fully responsive, ensuring that users have a positive experience regardless of what device they access the site on.

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Meadowlark Builders

Posted on: January 28, 2014 |
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Ann Arbor-based boutique green building company Meadowlark Builders launched a new responsive, WordPress driven website in December of 2013. Managing partner Doug Selby says of 3.7 Designs , “Hands down the best web company we’ve worked with–and we’ve worked with four!”

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Local Nonprofit Gets a Website Upgrade

Posted on: December 15, 2013 |
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We never take on a project we don’t believe in. In this case, we feel even better knowing we’ve helped an organization that helps other people. Dawn Farm is an amazing addiction and recovery nonprofit and we’re happy to have delivered a new customized WordPress theme, sophisticated donation capabilities and rich content management tools.

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Website Launched for Arbor Brewing Company

Posted on: September 20, 2013 |
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We’re proud to announce a new, redesign and rethought website for local microbrewery, Arbor Brewing Company. We helped Arbor Brewing rethink their web strategy and developed new, experience improving features along with a rebranded design. The site is built on top of a custom WordPress theme allowing them to easily update their beers, menus and events.

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Website Launched for DeMaria Building Company

Posted on: September 1, 2013 |
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Who doesn’t love shiny new websites? We’ve launched a new website for Detroit based DeMaria Building Company. Our collaboration with DeMaria lead to an intuitive navigation scheme, a rebranded appearance, responsive design and a WordPress content management system. How exciting!

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Website launched for Indian cultural organization, Nadanta

Posted on: August 6, 2013 |
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3.7 DESIGNS provided Nadanta with a comprehensive and visually expressive WordPress site intended to provide information about the organization, keep site visitors and members up to date on events and news, and allow people to get involved with the organization. The site’s home page features a slideshow banner with photos from their many performances, as well as an excerpt from a rave review by the Detroit Free Press.

 

Nadanta is a non-profit organization created to preserve, promote and present the culture of the Indian subcontinent through the universal language of dance. Over the last quarter century, Nadanta’s performers have revealed the beauty and diversity of Indian culture to audiences across North America and around the world. Their primary emphasis is on young people, with whom they work to preserve the traditions and values of ancient Indian culture, but their outreach includes everyone who appreciates the timeless beauty of the dancer’s art. Nadanta’s performers embrace the full spectrum of Indian dance, from the elegance and color of classical and folk pieces to the thoroughly contemporary expression of modern creative choreography.

 

“What’s so inspiring about Nadanta is their success, not only in their community outreach and efforts to promote Indian culture, but also in the artistry and beauty of their stage shows,” says our Design Strategist and CEO, Lyndsay Dusek.

 

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Website Redesigned for FloorDetective.com

Posted on: July 3, 2013 |
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Web design and digital strategy company 3.7 Designs was recently chosen to improve the experience and visual design of FlooringDetective.com, an online diagnostic tool built to assist flooring retailers, inspectors, claims analyst, regional sales reps, interior designers, builders, and consumers understand and more accurately identify complaints associated with flooring products.

The website was built on the WordPress content management platform. 3.7 Designs helped founder, David Zack, create a more engaging layout and utilize what the platform has to offer.

Floor Detective.com was developed by contributions and reviews from top independent Certified Inspection Trainers, Certified Installation Trainers, and manufacturers. These industry experts include Shaw, Mohawk, Beaulieu, Royalty, and J and J Invision. It features hundreds of color photos, descriptions of more than 80 carpet issues, field and lab diagnostic tools, cited reports, and access to a database of certified inspectors in any given zip code.

“We wanted to come up with a more accessible user experience and highlight all the resources the site has to offer.”

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Website Launched for Law.com and HP Autonomy

Posted on: July 2, 2013 |
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We were hired by ALM and Law.com to make an HP Autonomy microsite. Whereas ALM is the biggest provider of law-related online properties (best known for Law.com) and HP Autonomy that offers excellent technology for eDiscovery research.

HP Autonomy deals with all the stages of the lifecycle of an eDiscovery, across the total EDRM (Electronic Discovery Reference Model) one after the other. Service providers, compliance officers, corporate counsel and law firms alike make use of HP Autonomy tool in order to alleviate the risks and unnecessary costs related to dealing with multi-lingual discoveries, multi-party cases and client date entry. Provided as SaaS (software as a service), certified software, as a piece of equipment, as a hybrid tool, the services and software of HP Autonomy are operational at the largest law firms, securities firms, proactive information authority, litigation, investigation regulators and global organizations all over the world.

A certain organization can save almost 60 percent on traditional eDiscovery prices using HP Autonomy tools in order to quickly know and recognize important issues, evaluate the merits of a specific case and put different files in order into prioritized review collections. The built-in conceptual analytics, technology-assisted review, visual displays, auto-categorization and clustering of HP Autonomy set it apart by noticeably accelerating the classification of non-linear review, relevant ESI preservation and key custodians.

“It was great working with ALM and HP Autonomy. They are both forward thinking companies with a strong awareness of user experience and digital marketing. There was great collaboration which has lead to a successful digital property.”

We provided a WordPress content management system that was designed to look like their existing web properties. It included custom functionality to aggregate content, capture and track leads, display events, and publish promotions. 

Corporate Counsel – Provided by HP Autonomy 2013-07-01 09-00-27

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Ypsilanti Engages the Community Through Web and Social

Posted on: February 1, 2013 |
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February, Ann Arbor, Michigan — 3.7 DESIGNS has launched an online marketing campaign for the “Shape Ypsilanti” master planning process. The campaign is comprised of an interactive website, brand identity, social media campaign and naming development. Shape Ypsilanti describes themselves as:

Ypsilanti is drafting a Master Plan, the guiding values for decisions about land use, housing, transportation, equity and sustainability, while honoring traditions and nature. This process and approach is different than past city plans.  Shape Ypsilanti is a series of EVENTS to create a master plan grounded in the real challenges, opportunities  and solutions created by the community for the community. Your voice is needed to make the plan something that will become a reality.  Everyone in Ypsilanti has a part to play.

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