Every month Ann Arbor Spark hosts a marketing focused seminar put on by the Michigan Marketing Minds (M3X) organization. May’s seminar was focused on the marketing sales funnel and moving leads from unaware to close. 3.7 DESIGNS web strategist Ross Johnson was included on an expert panel and discussed marketing and converting users online.
The Builders and Re-modelers Association of Greater Ann Arbor (BRAG) regularly host business focused seminars for their members. The most recent seminar was focused on marketing in a digital age. 3.7 DESIGNS web strategist Ross Johnson was asked to speak on a panel of experts regarding web design and web strategy. Johnson covered a range of important website topics include user focused design, mobile and split testing.
There seems to be an unspoken “love / hate” relationship that marketers have with clients. If you don’t believe me, just take a look at ClientsFromHell.net. Sure some people are difficult to work with, but bad interactions is typically the fault of marketers. We often don’t realize it’s just as hard being a client as a provider. The simple solution to most client woes is managing expectations.
This presentation will include a panel of design agency veterans who will talk about selling, working with and befriending clients. Declan O’Neill will talk about managing expectations during the sales process, Ross Johnson will discuss handling issues that come up during projects and Lyndsay Dusek will share how she built her company around client friendships.
On October 31, 2012, Ross Johnson, the CEO of a Michigan web design firm, gave a presentation at a marketing education event in Ann Arbor, Michigan. The event entitled, “One Website to Rule Them All-The New Approach To Mobile Websites” was held by LA2M (Lunch Ann Arbor Marketing) at Conor O’Neill’s Traditional Irish Pub located off South Main Street.
LA2M is a non-profit educational organization that was designed with the purpose of providing all attendees with marketing related information, while simultaneously being a networking event. Derek Mehraban, along with a few friends (including Ross Johnson) created the organization in January of 2008. Each event that the organization hosts is free, and consists of a speaker or practitioner who delivers a high impact, informative, entertaining presentation on marketing or business. Past speakers have included professionals from Google, Ingenex Digital Marketing, Xbox Live Advertising at Microsoft, and numerous Colleges/Universities. The majority of the events last for the duration of an hour and fifteen minutes, and are located at Conor O’Neill’s Traditional Irish Pub in downtown Ann Arbor; upcoming events can be viewed at http://la2m.org/events.
The presentation Ross Johnson gave at the October 31, 2012 event focused on the problem of creating a mobile website compatible for a variety of mobile devices with different screen dimensions, capabilities, and controls for a society increasingly utilizing mobile products. His suggestion to the audience was to “think beyond mobile,” by using responsive design and the mobile first approach to create a ubiquitous website (one design that is optimized for a range of different devices). The presentation can be viewed on YouTube at http://www.youtube.com/watch?v=p0BPK_sjQvc&noredirect=1.
Ross Johnson is the CEO of the Michigan website design company he founded in 2005 named 3.7 Designs. Three point seven designs is comprised of a four-man team that aids organizations (locally and worldwide) in website design, mobile design, search engine optimization, graphic design, and digital marketing. The company has created a wide range of clientele including small start-ups, municipalities, schools, and multinational corporations due to the fact that it does not confine itself to a single style, industry, or context.
Ross Johnson, the CEO of a Michigan web design firm, gave a presentation entitled, “The Overlap of Emotion and Usability” at a WordPress event earlier this year. The 2012 WordCamp was held in Grand Rapids, Michigan at Grand Valley State University, and took place on the eighteenth and nineteenth of August.
WordCamps are informal, community-organized events that are put together by WordPress users in an effort to share ideas, and network with similar WordPress enthusiasts. The events began in 2006, with the first WordCamp being organized in San Francisco. Each WordCamp is unique due to the fact that the organizers, speakers, and attendees vary from event to event. Each WordCamp is designed with the intention of updating WordPress users on new information regarding the free personal publishing software. The seminar generally consists of sessions describing how to use WordPress more effectively, beginning plug-in & theme development, advanced techniques, and security. Currently, there have been 207 WordCamps held in 116 cities, 38 countries, and 6 continents.
Ross Johnson delivered his presentation the first day of the event, August 18, 2012. The presentation contained information concerning the correlation between emotion and usability; combined with demonstrations on how to design themes and websites that are emotionally engaging and intuitively usable; resulting in the utmost compelling user experience possible. Ross stated at the beginning of his session that, “emotion is actually the most important part of usability; because emotion is the root of all behavior, how one feels ultimately determines what they will or won’t do on a website.”
Ross Johnson founded 3.7 Designs in 2005, a Michigan website design company located in downtown Ann Arbor. Three Point Seven Designs aids organizations (locally and worldwide) in website design, mobile design, search engine optimization, graphic design, and digital marketing. Additional services consist of establishing an online presence, branding, and a variety of content management solutions. It does not confine itself to a single style, industry, or context; an example of this can be seen by viewing its portfolio of past projects. Previous clients include AnnArbor.com, The Digital Bus, Michigan State University and Partners for Transit.
Ann Arbor, Michigan — The 3.7 DESIGNS team joined WordPress Ann Arbor as a panel of experts and spoke on essential web topics including design, user experience, e-mail marketing and search engine optimization. The team started with a handful of self prepared questions before opening the discussion to the audience. WordPress Ann Arbor is a free support group which meets monthly and covers various topics related to WordPress. Typical attendees include WordPress designers, developers, website owners and bloggers.